In a first, Amazon to open fashion store where algorithms suggest what to try on

ElephantNewsNetwork3个月前Internationality372
In a first, Amazon to open fashion store where algorithms suggest what to try on

Amazon.com Inc's recipe for the department store of the future includes algorithmic recommendations and what one corporate director called "a magic closet" in the fitting room.

The online retailer is making another push to grow its fashion business, announcing on Thursday it will open its first-ever apparel store this year, with a tech twist. "We wouldn't do anything in physical retail unless we felt we could significantly improve the customer experience," said Simoina Vasen, a managing director.

At 30,000 square feet (2,787 sq meters), the planned "Amazon Style" shop near Los Angeles is smaller than the typical department store. Model items are on the racks, and customers scan a code using Amazon's mobile app to select the color and size they would like. To try on the clothes, which are stored in the back, shoppers enter a virtual queue for a fitting room that they unlock with their smartphone when it is ready.

Inside, the dressing room is "a personal space for you to continue shopping without ever having to leave," Vasen said. Each has a touchscreen letting shoppers request more items that staff deliver to a secure, two-sided closet "within minutes," she said.

"It's like a magic closet with seemingly endless selection," Vasen said.

The touchscreens suggest items to shoppers too. Amazon keeps a record of every good a customer scans so its algorithms personalize clothing recommendations. Shoppers can fill out a style survey as well. By the time they arrive in a fitting room, employees have already deposited customers' requested items and others that Amazon has picked.

Shoppers can opt out with a concierge's help, Amazon said.

Amazon has unveiled tech to help customers choose outfits before. The company has surpassed Walmart Inc as the most-shopped clothing retailer in the United States, according to analyst research.

But it still has room to expand and compete with the likes of Macy's Inc and Nordstrom Inc, which have opened smaller-format stores. Amazon's lineup of physical grocery and convenience shops have yet to upend brick-and-mortar retail.

The company's new store aims to attract a broad range of shoppers with hundreds of brands, Vasen said, declining to name examples.

It has hundreds of associates, and no cashier-less checkout like some Amazon stores, Vasen said. Still, using a biometric system known as Amazon One, customers can pay with a swipe of their palm.

相关文章

UN approves resolution condemning Holocaust denial

UN approves resolution condemning Holocaust denial

The U.N. General Assembly approved an Israeli-sponsored resolution Thursday condemning any denial of...

Covid-19 deaths much higher than official figures, claims report

Covid-19 deaths much higher than official figures, claims report

Since the beginning of the Covid-19 pandemic in late 2019, more than 55 million people have lost the...

27 feared dead in building blaze in Japan's Osaka

27 feared dead in building blaze in Japan's Osaka

Twenty-seven people were feared dead after a fire broke out in a building in Osaka in western Japan,...

Biden expects Russia to move on Ukraine, says Putin will pay ‘dear price’ if he invades country

Biden expects Russia to move on Ukraine, says Putin will pay ‘dear price’ if he invades country

US President Joe Biden has said he believes Russia is likely to invade Ukraine, and warned Russian P...

Anti-biotic resistant superbugs killed 1.2 million people in 2019, claims study

Anti-biotic resistant superbugs killed 1.2 million people in 2019, claims study

Anti-biotic resistant infection killed 1.2 million people in 2019, according to a study published in...

Djokovic co-founder, major stakeholder in firm developing Covid drug: CEO

Djokovic co-founder, major stakeholder in firm developing Covid drug: CEO

Serbian tennis star Novak Djokovic, recently deported from Australia due to his coronavirus vaccine...